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Wednesday, April 16, 2014

Out of 244 million Twitter users, 44 percent have shockingly never tweeted

Recently, Twitter went public with 244 million monthly active users in the last quarter of 2013. However, Twopcharts, a social media tracking site, has claimed that 44 percent of Twitter’s accounts do not have a single tweet sent out from them, while 30 percent of existing accounts have only 1-10 tweets to their credit. Further, only 13 percent of registered Twitter accounts have more than a 100 tweets.

Twopchart’s report highlighted the Twitter’s user retention issue. The report estimated that around 542.1 million accounts have sent at least one tweet since they were created, which suggests that more than half of the accounts in existence have actively tried out the service. But just 23 percent of those accounts have sent out tweets in the past 30 days.

Twopchart however, is unable to track when someone has logged into their account. It can only tell when a user has retweeted or tweeted a message. This is important, considering Twitter considers a monthly active user is one who logs in at least once a month and a person does not necessarily have to tweet to be considered a monthly active user.

Their  previous report said that only 40 percent of the 20 million new accounts on Twitter each month send at least one tweet during the first month that they signed up.

This week, Twitter has aimed to cater to more users with a photo-heavy redesign similar to Facebook’s timeline, for users’ profile pages. The site also introduced new pop-up notifications to enhance user engagement.

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